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Opportunity
A pharmaceutical firm where we
were CFO had made a successful turnaround of its manufacturing
operation and was now looking for next steps to grow the business.
The industry was beginning to consolidate across channels, with
manufacturers and distributors joining together. The industry
was also growing rapidly and it would be difficult for any manufacturer
to keep up with all the product offerings that would come off
patent in the next several years. The distribution end of
the business was very fragmented at that time.
Action
The management team thought strategically
about how to go beyond organic growth. We decided the best
acquisition growth strategy that would help preserve the long
term manufacturing growth as well was to acquire distributors
around the country. This meant having to acquire multiple
distributors, in order to generate a nationwide presence.
While some of these distributors had marketed product under a
common label, they were all separate businesses. Besides
helping with the strategy, we also helped with the deal closing
and most important of all, the post acquisition implementation.
There was a lot of work done to bring the companies together under
common IT, accounting, finance, HR and other practices.
We also interfaced at times to help with the marketing integration
as well. Despite the aggressive timeline, we completed the
major part of the implementation within a matter of months.
Result
Six acquisitions were completed
under one year's time, which nearly tripled the size of the overall
company from the its manufacturing base. The distribution
base helped improve the penetration of many of the manufactured
products where the company was not the sole source. Through
the distributors, the company also participated in margins on
products they did not manufacturer. Meanwhile, distributor
profits improved overall thanks to synergies from being together
under a consolidated umbrella.
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